Adezzo

Prvi projekt Agencije Arih za tržišče ZDA. Stranka nam je zaupala snovanje komunikacijskega koncepta za mrežo sodobnih kavarn, ki se bodo iz ZDA razširile tudi na druga tržišča po svetu.

Agencija je indentiteto osnovala na podlagi imena, ki ga je ustvarila za kavarno: Adezzo. Novo ime združuje besedi Adesso in Intermezzo. Po ustvarjenem imenu je sledil tudi kreativni koncept, ki je opisan v v opisu:

I adore coffee. I drink as many as seven espressos a day. And it always has the same effect. It makes me feel who I am. It opens my mind and makes me forget the meaning of time and space, of temporariness. It brings me right here, right now. It brings me back to life. I forget where I started my journey and where I planned to go. It doesn’t matter any more.

The only things that matter are here and now. The only things I possess and have ever possessed are here. And now. In this room. Nowhere else. Now I’m living the most beautiful moment of my life. The taste of the espresso and its smell remind me of that. My starting point no longer exists. It has become a shadow of events, time and space, which are slowly sinking into the misty depths of the past. And the point I’m headed to is still somewhere out there in the future, uncertain, non-existent. The fruit of my desire. A projection of my imagination.

Without the espresso, my real life wouldn’t exist today. I would merely be its silent witness, watching it unfold past me, here and now. The past and the future are fiction. Here and now, that's all I have. And my espresso. It’s my present. Present as a moment and present as a gift. It keeps reminding me that being aware of the present moment is a gift of life.

Espresso saves my life. Many times every day. Unless I have one, I am lost.

Igor Arih, Dignano d'Istria

Po definiranem konceptu in novem imenu s katerim bo klient stopil na tržišče, smo v agenciji ustvarili logotip in njegovo aplikacijo na vse elemente, ki so potrebni za kavarno. V nov logotip in vizualno podobo na kateri slonijo oblikovani materiali, je zajeto vzdušje butičnosti kavarne ter osredotočenosti na sedanjost. Na trenutek, ko stranka naredi prvi požirek espressa.

Elementi akcije: logotip, zloženka, cenik, kartica zveztobe, označevalna tabla

FLYER
CENIK

ARIH STATIK D.O.O., Celovška 32, 1000 Ljubljana / T: +386 1 434 17 00 / agency@arih.si
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